Coupang Fee Comprehensive Guide 2026 — Categories, Rocket Growth & VAT
Coupang sellers pay five major costs each month: category commission, VAT, monthly service fee, Rocket Growth fulfillment, and ad spend. Organizing these by category and channel reveals how the same list price can yield vastly different per-item profit.
Coupang® is a registered trademark of Coupang Inc. This site has no official affiliation with Coupang. All figures are estimates based on publicly disclosed 2026 rates; verify final settlements at Coupang Wing.
1. Category commission ranges 4–10.9%
Coupang's Open Market fee is not a flat rate. Categories with thin margins (electronics, books) sit at 4–5.8%; fashion, beauty, and household goods reach 10.9%. All rates include VAT.
| Group | Category | Rate |
|---|---|---|
| 가전·디지털 | 대형가전 (세탁기·냉장고·TV 등) | 5.80% |
| 가전·디지털 | 소형가전 (청소기·믹서 등) | 5.80% |
| 가전·디지털 | 컴퓨터·노트북·주변기기 | 5.00% |
| 가전·디지털 | 휴대폰·태블릿·액세서리 | 5.00% |
| 가전·디지털 | 카메라·캠코더 | 5.00% |
| 가전·디지털 | 음향기기·이어폰 | 5.80% |
| 가전·디지털 | 게임·게임기 | 5.80% |
| 가전·디지털 | 사무기기·프린터 | 5.00% |
| 패션·잡화 | 여성의류 | 10.90% |
| 패션·잡화 | 남성의류 | 10.90% |
| 패션·잡화 | 언더웨어·잠옷 | 10.90% |
| 패션·잡화 | 신발 | 10.90% |
2. Rocket Growth adds 4 fulfillment line items
Rocket Growth adds inbound, outbound/shipping, and storage fees on top of the standard category commission. Coupang handles packing and delivery in exchange for these charges.
- Inbound: 600원 per unit (SMALL)
- Outbound/shipping: 1,800원 per unit
- Storage: 120원 per unit·month at turnover 1
- Return/retrieval: variable
3. VAT — 10% general vs ~3% simplified
General VAT taxpayers remit 10/110 of price (~9.09%) minus input VAT credits. Simplified taxpayers (retail) pay ~3%. Sellers below 48M KRW annual revenue under the simplified regime are exempt from remittance.
4. Monthly service fee (55,000 KRW)
Sellers with monthly revenue over 1M KRW pay 55,000원 per month (VAT included). Allocate this per unit by dividing by monthly sales volume.
5. Ad ROAS target
ROAS must exceed the inverse of margin rate. A product with 20% margin needs ROAS over 500% just to break even on ad spend; 600%+ is the common safety target.
6. Net profit formula
Net = Price − Price × Category rate − Rocket Growth fees (if used) − Price × VAT rate − 55,000 / monthly units (if revenue ≥ 1M KRW) − Cost − Shipping · Packaging − Ad per unit
Enter category, cost, shipping, and ad spend to see per-item net profit instantly.
Open Coupang Profit Calculator →FAQ
Q1. What are the 2026 Coupang category fee rates?
Major categories: electronics & books 4–5.8%, food 6–9%, living & kitchen 7–8%, fashion/beauty/toys 8–10.9%. VAT included. Sub-categories may vary by ±1pp.
Q2. How do Rocket Growth fees differ from Open Market?
Rocket Growth has the same category commission as Open Market, but adds inbound, outbound/shipping, and storage fees. Open Market sellers pay their own delivery instead.
Q3. How is VAT calculated?
General VAT is 10/110 of sales minus input VAT credits. Simplified VAT for retail is ~3% (30% retail rate × 10%). Simplified sellers under 48M KRW/year are exempt.
Q4. Who pays the monthly 55,000 KRW service fee?
Coupang charges 55,000 KRW (VAT incl.) per month for sellers with monthly revenue over 1M KRW. Not charged in months with revenue below that threshold.
Q5. Any policy changes in 2026?
In 2026, Coupang maintained the 10.9% ceiling for select categories and indicated potential increases in SMALL-bin storage fees for Rocket Growth. Verify at Coupang Wing.